Recycle Week

Recycle Week is Recycle Now’s annual flagship campaign. Retailers, brands, waste management companies, trade associations, governments and the media come together to achieve one goal: to help everyone recycle more of the right things, more often.

WRAP will be bringing back Rolly and friends, hitting screens, airwaves and front pages across the UK encouraging everyone to rescue their recyclables from the bin, and showing what happens when recyclables get rescued.